Humble Crumble -
Covent Garden

This marks our third collaboration with Humble Crumble. The project presented a unique challenge due to the site's unusual dimensions: a narrow but strikingly tall space that demanded creative problem-solving to maximise functionality and visual appeal. Our design had to accommodate the staff while transforming the space into a vibrant, inviting environment that draws in passers-by from the street.

A bold mural of abstract organic shapes, inspired by Humble Crumble ingredients, draws the eye upward and fills the space with vibrant colours that harmonise with the interior design. Unexpected dissonant tones create contrast, adding a playful twist that subverts expectations.

The material palette for Humble Crumble Covent Garden is informed by crumble ingredients: the fruit base influenced the berry tones on the ground floor and front counter; custard influenced yellow tiles and full saturation yellow staircase; pink marshmallow topping influenced pink tones throughout. The verticality of the space became the perfect canvas for a bespoke mural, turning the initial constraints into a striking feature that defines the more rebellious character of a site that reflects the vibrancy of its location.